- ROLE
Copywriting, Implementation
- FOR
Vivino
- DATE
January 2021
- TYPE
I was in charge of implementing the new customer onboarding email program for Vivino. I was involved in every step from concepting, copywriting, coding, segment building, and journey creation.
Overall, the new onboarding journey showed a 30% decrease in the unsubscribe rate, a 104% increase in CVR, a 142% increase in RpK, and more first time buyers compared to the previous US onboarding program. Additionally, I managed the translations and implementation of this program in eight other markets.
Below are two emails from the new journey.
Email educating users on the Taste Profile feature
Deep dive into Vivino’s buying feature