- ROLE
Project manager, coywriter, coding, implementation, reporting
- FOR
Vivino
- DATE
2022
- TYPE
Email and Push Notifications
I created new triggered lifecycle campaigns for Vivino (Refer a Friend and User Ratings Recommendation). I was involved in every step of the process from ideation to design, implementation, and reporting. I launched these campaigns globally in 19 markets.
REFER A FRIEND
The program incentivizes users to refer the Vivino app to their friends. It is sent to repeat buyers who have purchased a bottle of wine in the past two weeks.
USER RATINGS RECOMMENDATION
The email and push notification encourages users to buy a wine that they have rated at least 4 stars and if they have not bought it off Vivino in the past 30 days.
